TOUCHEU is the world’s first online cross-border marketplace for sustainable luxury handmade and lifestyle masterpieces founded in China that was born from the concept that sophisticated style can strike a balance between glamour and good deed.
Perennially inspired by their vast travels, the founders reenacted the Silk Road initiative fusing sustainable luxury brands in the West and East through a seamless and luxurious online platform without boundary, specializing in one-of-a-kind handmade fashion, accessories, fine jewelry, home décor and high-end artwork faithful to their origins.
Started in 2017, TOUCHEU combines the essence of artisan collectives and trend to fit effortlessly into a modern urban lifestyle, pioneering the one-stop shopping destination and offering a unique shopping experience. Alongside that approach, TOUCHEU continuously strives to make a difference in creating a community of conscientious consumers.
Every piece is a true statement that embodies creativity, skill and passion of a master artisan. Each collection is sourced responsibly from the world’s best materials, designed skillfully and handcrafted individually in the utmost care to bring forth authenticity and a sense of quality that endures the passage of time. Handmade is the ultimate luxury.
An eponymous design reflects the tradition and advanced craft skills of a craftsman, seemingly to take root in the character of each creation. In the wake of globalization, the value of artistic flair and provenance seems lost. We take a stand day after day to preserve the cultural skills that enrich the life of the present.
Sustainability equals mindful living that stems from conscious consumption habit of eco-friendly, ethically-sourced and responsibly-produced good, all for the well-being of the environment and ourselves. It is also a human issue, and we serve to support the work of master artisans and empower their communities through the art of storytelling.