Founded in 2015 by cousins Roi and David, and born in SoHo, the creative heart of New York City, Smoke x Mirrors believes that objects too can have soul.
With all product handcrafted in France and design inspiration sourced from NYC and beyond, each frame embraces the merging of old world practices with new age technology and reveals a commitment to thoughtful, functional, lasting aesthetics. By approaching eyewear as a means of fashion innovation, design as a constant flow of possibilities and the brand as an experiment in play, Smoke x Mirrors releases radically diverse collections that each reflect the deep pool of cultural influences that surround and inspire the brand. The heart of the brand mirrors that of a record label, iconic on its own but adaptive and varied through each artist.
In a world filled with noise, Smoke x Mirrors creates music.